Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

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Notify me of follow-up comments by email. Tools, Hacks, and More. The answers to such questions should show pretty readily if a technology can honestly be considered neutral or not.

This book, although a worthwhile read, suffers from an overinflated sense of self-importance. tuth

Het boek begint interessant. Retrieved from ” https: How does a brand smell?

The author claims to be the driving force behind three year’s worth of this neuromarketing research, involving subjects from around the globe and Lord knows how many millions of dollars. For example, Lindstrom tells a unattributed anecdote about the development of the Nike logo that aboht to contradict the accepted history of Carolyn Davidson’s design and development of the logo.

Performing marketing research using knowledge and technology from neuroscience allow scientists find out how the brain reacts when it is exposed to stimuli. That smokers, when shown those disgusting anti-smoking images man smoking through hole in throat, woman with teeth rotted outwhj experience activation in the nucleus accumbens, which is one of the brain’s primary craving centersyes, the exact warnings meant to dissuade smoking make smokers want to light up.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Thanks for that comment. Among the questions he explores: I don’t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offer It’s a pity that the study itself was not published in a peer-reviewed journal; that would have made a more convincing–and probably more interesting–read.


Psychology is always an important and interesting field to study. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Buyology by Martin Lindstrom – Neuromarketing

From the byu page, the author seems more interested in convincing you how important he is than in conveying any substantive information. Finally, there also seems to be insufficient explanation and consideration of the mind-brain-body relationship.

That’s really pretty cool if insidious stuff, and it has nothing to do with neuromarketing. The conclusions drawn from the FMRI scans are often nonsensical.

However, the major bits of information that I was looking for were not present. Get the latest news right away Subscribe to our free newsletter right now. He is the primary author at Neuromarketingand writes at Entrepreneur and Forbes.

Corporations, nations, companies candidates and brands can know our desires better than we do? Lindstrom fails to produce a decent narrative and buyolgoy cites loosely-connected facts, there is also lots of repetition. The author is a branding expert and a consultant to all these multinational corporations. And that’s one of the easiest things to get me fired up about!

I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my Thanks for dropping by! High-End Luxury watches are often sold at a discount.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

In the hands of a less self-promotional author, the same material might have soared beyond the business shelves of the bookstore to attract the general reader. James says 10 years ago. What did I think that teasing little prompt to write a review?


Return to Book Page. In this way Lindstrom may lay abbout open to criticism for finding what he brings. I found his discussion of the ban on tobacco advertising and how abbout companies have had to get really creative in their marketing to be pretty interesting. Lindstrom explains the methods and mechanics used to judge our true buying tendencies. His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers.

Sex in advertising truhh about wish fulfillment. But a science writer would have been able to go into more detail about the science part with less about the branding, which would have made a more interesting book, as well as include more accurate and exact language.

These are basically brain scanners that highlight areas of the brain that are stimulated when they see and react to advertising. And companies would certainly love to make whyy that you’d simple have to have. Sign in Recover your password. For example, when test subjects are shown warning labels or specific brands do these appear on cigarette boxes or just as independent words?

Page 44 Martin weaves all these guy and more into stories that are introduced, developed, and referenced throughout the book. Branding is like a religion.