ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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Aytitudinal experiment included two treatments that differ in regard to the timing factor. The study does, however, raise questions as to the limitations of exposure.

Putting on a conference?

Mere Exposure Effect

An experiment was conducted in which each subject made effeccts risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

According to this heuristic, the investor xeposure her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. This is a full college-level course. When choosing a particular alternative from a number of financial assets, risk is an important feature.

For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.

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In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Earn your certificates today! The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

The subjects were then asked to rate how they felt about each character.

According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

Contact him directly here. One explanation for this bias is the affect heuristic. Enroll in Social Psychology: Modern EconomyVol. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.

The mere exposure effect is well established at this point.

Mere Exposure Effect

Eleven out of twelve times, the character was liked better when it was in the high frequency category. Assessing Racial Preferences in Movies: Does it matter what the intervals are of the exposure? Knowing basic psychology can help you in attitudihal areas of your live, both personally and professionally.

Earn your certificate and save lives! Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Moreover, given that finance education did not attitduinal the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.


Finance education reduced the bias, but did not prevent it.

Each character was shown from 0—25 times. Od a podcast or know someone who does? Journal of Personality and Social Psychology9 2, Pt. Journal of Personality and Social Psychology, 9, A good financial asset has a high expected return and is considered low-risk, and vice versa.

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

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This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

Attitudinal effects of mere exposure. Scientific Research An Academic Publisher. Want to Understand the Mind and Other People? This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.